Large enterprises are implementing social media listening centres to serve as nerve centres for all their social media listening and activity. These command centres are powered by social monitoring software. Cisco, which has more than 60 000 employees, 70 Facebook pages, and 100 Twitter accounts, has created a Social Media Listening Centre. It features six touch-enabled screens showcasing real-time information about Cisco conversations in the social web, and the company also has plans to create screens in front on the CEO and CMO’s offices. Here Cisco employees can see brand mentions, trending topics, influencer mentions, product mentions and so on, at a glance.