Sponsors

Monthly Archives: January 2013

0

TREND.Facts: Jan 31

TRENDAFRiCA January 31, 2013
Tablets in the local tech market have grown from claiming 18% of the webbook and mobile PC market, to a 26% share from February 2012 to March 2012. In terms of traffic on kalahari.com, PC and mobile remain the predominant drivers of traffic. However, there has been a marked increase in traffic coming via tablet devices which translates to a 300% increase from November 2011 to November 2012. According to the kalahari.com 2012 mobile shopping survey, 73.4% of tablet owners said that they were already using the devices to shop online.
Continue Reading »
1

Emerging trends in sustainable packaging

TRENDAFRiCA January 30, 2013
The sustainability imperative is beginning to shape consumer behaviour and as a result, brands have to make more sustainable choices with their product, sourcing and most notably, with their packaging. Added Value’s Dr Inka Crosswaite, said brands can also improve their sustainability credentials through packaging and several global trends are emerging.
Continue Reading »
0

TREND.Facts: Jan 30

TRENDAFRiCA January 30, 2013
The high sales of eReaders and entry level tablets over the festive season signal a growing eContent market in South Africa. Not all shoppers can afford the top of the range brands, but there is definetly a need for eContent and convenience offered by these devices which explains the astonishing uptake of devices such as the gobii and more affordable tablet devices, like Google Nexus 7, Coby and Prestigio 7 inch tablets.
Continue Reading »
0

TREND.Facts: Jan 29

TRENDAFRiCA January 29, 2013
Tablets are fast becoming South Africa’s favourite electronic devices. Entry level tablets outstripped sales of Apple’s iPad, with the Google Nexus 7 being the favourite, but iPad users are still the most engaged tablet-commerce (t-commerce) shoppers. The majority of online shopping traffic is also still coming from PCs, but tablets are fast catching up.
Continue Reading »
0

TREND.Facts: Jan 24

TRENDAFRiCA January 24, 2013
Up to 80% of a business’s success can be derived from the 20% of its marketing efforts. There is plenty of opportunity to cut activities that yield poor results. SME owners should subject marketing efforts to the same rigid cost-cutting and efficiency that every part of the business has to undergo in these tough times, but when doing so, they need to remember that the results of marketing efforts are often pending.
Continue Reading »
0

TREND.Facts: Jan 23

TRENDAFRiCA January 23, 2013
Social media and always-on access to the internet means that companies are able to capture mountains of data about their customers. 2013 will be the year which challenges organisations to work out what to do with all the "big data" they have at their disposal. Marketers, being equipped with all this data have the opportunity to take personalisation to the next level - with the insights they can uncover in this data, they can better understand the needs of their customers; predict consumer behaviour; and ultimately, personalise, refine and optimise marketing to each customer's desires, behaviours and interests. Look out for: the true data analyst will have one of the most coveted skills sets on the market since companies will need them to make more sense of the customer journey.
Continue Reading »
0

TREND.Facts: Jan 22

TRENDAFRiCA January 22, 2013
Mobility isn't just about smartphones and tablet computers any more. The "Internet of Things" is quickly taking shape as more and more objects featuring embedded sensors, image recognition technologies, NFC payment and wireless connectivity are connected to the Web. Innovations like wearable computers, touch and gesture interfaces, are creating more intuitive ways for users to connect with the world and interact with computers. Many of these technologies may offer strategic business advantage for early adopters or bring potential for significant market disruption. Companies need to use these tech innovations to power smart applications that help their customers and employees to improve everyday life. However, once again the challenge brands will face is to create real value, rather than creating and adopting tech products just for the sake of it.
Continue Reading »

Login to your account

Can't remember your Password ?

Register for this site!