Rudolph the Rednosed Reindeer got his start as an advertising gimmick. A copywriter named Robert L. May first created the merry misfit in 1939 to lure shoppers into the Montgomery Ward department store. Frosty the Snowman, another famous American Christmas icon got his start when a whiskeymaker in 1890 used Frosty’s likeness to showcase an entirely different kind of holiday cheer. Once Prohibition ended, the chain-smoking snowman quickly became the go-to guy for alcohol ads, appearing in posters for Miller beer, Jack Daniel’s, Ballantine ale, Rheingold beer, Schlitz beer, Schenley, Oretel’s lager beer, Chivas Regal scotch, Fort Pitt pale ale, Mount Whitney beer and Four Roses.
TRENDAFRiCA December 28, 2012