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TREND.Facts: Dec 7

TRENDAFRiCA December 7, 2012

South Africa is lagging international spend in digital advertising. Locally, only 2.5% of total ad spend goes to online display inventory, compared to 20% in the US, 30% in the UK and 5% in other major emerging markets. South African publishers and advertisers have some catching up to do.

 

Source: Craig Corte, Kagiso New Media

                                           

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