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TREND.Facts: Dec 6

TRENDAFRiCA December 6, 2012

Publishers need to differentiate themselves through their quality content and the ease of interacting with their user interfaces. But rising costs of content production, technology and sales are making it difficult to do so profitably. To survive and thrive, publishers need to understand the impact of display inventory commoditisation, deliver content formatted for multiple devices, and embrace new ad formats and opportunities.

 

Source: Mike Luscombe, Microsoft Advertising, Kagiso Adfu Symposium

 

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