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Monthly Archives: December 2012

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TREND.Facts: Dec 31

TRENDAFRiCA December 31, 2012
New Year is the oldest of all holidays, as it was first observed in ancient Babylon 4000 years ago.n Celebrating New Year on January 1 is arbitrary, as it has no agricultural significance nor astronomical reason. Many countries still celebrate it in spring, the season of rebirth of new crops. The Roman senate declared January 1 as the New Year in 153 BC. Though even this date saw major tampering and it was Julius Caesar who again declared January 1 in the Julian calendar as the New Year, in 46 BC.
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TREND.Facts: Dec 28

TRENDAFRiCA December 28, 2012
Rudolph the Rednosed Reindeer got his start as an advertising gimmick. A copywriter named Robert L. May first created the merry misfit in 1939 to lure shoppers into the Montgomery Ward department store. Frosty the Snowman, another famous American Christmas icon got his start when a whiskeymaker in 1890 used Frosty's likeness to showcase an entirely different kind of holiday cheer. Once Prohibition ended, the chain-smoking snowman quickly became the go-to guy for alcohol ads, appearing in posters for Miller beer, Jack Daniel's, Ballantine ale, Rheingold beer, Schlitz beer, Schenley, Oretel's lager beer, Chivas Regal scotch, Fort Pitt pale ale, Mount Whitney beer and Four Roses.
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TREND.Facts: Dec 24

TRENDAFRiCA December 24, 2012
The Christmas tree is a 17th-century German invention according to the University of Bristol. It comes from the pagan practice of bringing greenery indoors to decorate in midwinter. Americans buy 25 to 30 million real trees and 8 to 12 million artificial trees to decorate each year. The most expensive Christmas tree was decorated in the United Arab Emirates in 2010 at an estimated cost of over $11 million. The modern Santa Claus is a direct descendent of England's Father Christmas, who was not originally a gift-giver. Father Christmas and his other European variations are modern incarnations of old pagan ideas about spirits who travelled the sky in midwinter.
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TREND.Facts: Dec 21

TRENDAFRiCA December 21, 2012
Here’s a pretty solid stat that the Mayans’ calendar might be out of date and that the 21 December 2012 couldn’t possibly be the ‘end-of-the-world’: there have been 514 leap years since Caesar created them in 45BC. The Mayan calendar did not have the concept of a leap year, so if you do the maths, the world should have ended 514 days sooner than 21 December 2012! In fact, it should have ended sometime in mid-2011, so it’s safe to say that these predictions that the end is nigh are hogwash.
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TREND. 2013 trends collaboration with Ornico

TRENDAFRiCA December 14, 2012
Ornico partnered with TREND. to launch its Trend Annual to clients this year, giving a comprehensive 2013 futurecast for brands and marketers. Ornico Group CEO Oresti Patricios says in his foreward to the trends PDF document, that knowing how to identify trends plays a crucial role in helping brands to navigate environments, and deciding what movements, fashions or behaviours could be important.
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