Total spending on ads may grow globally by 4.9% to $530 billion, down from the 6% increase estimated earlier this year, according to Bloomberg Industries. Total ad growth is weaker on concerns about Europe, the US budget and lack of major media events in 2013. Digital and emerging markets will drive growth. The European crisis has led to caution in developed markets and agencies have reported drastic budget cuts in the third quarter of 2012.
TRENDAFRiCA November 28, 2012