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TREND.Facts: Nov 26

TRENDAFRiCA November 26, 2012

Up to 80% of international tourists are in search of urban tourism – exploring the richness of local cultures and experiencing a country from the vantage point of cities, United World Tourism Organisation research indicates. In a world where cities, rather than countries, are the true players in a competitive, global economy, culture is extensively being recognised as a facilitator of economic and urban progress. As such, cities have become the brand leaders for countries.

Source: Mariette du Toit-Helmbold, Cape Town Tourism CEO

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