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TREND.Facts: Nov 23

TRENDAFRiCA November 23, 2012

Multi-screen living across technology platforms is becoming increasingly commonplace, whilst there is a growing appetite for off-schedule viewing via catch-up TV services and rising demand for short-form content that allows viewers to ‘snack’ between bigger TV ‘meals’. In South Africa 74% of the 5000 global Discovery viewer sample own smartphones, compared to 31% that own a tablet PC. Of these, only 15% have watched live TV in the last six months and 17% watched or downloaded TV on demand.

Source: Discovery Networks, ‘The Rise of the TV Everywhere Audience’, November 2012

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