Brand advocates online do not limit their recommendations to consumer products, but can be equally vocal about business related products. 31% of social influencers will stick to consumer related products, but 67% will recommend both consumer and business products and services. A brand advocate will recommend products or services because of good experiences that they have encountered. They have a strong desire to assist and help others, not because they get freebies.
Source: dotJWT ‘The Facebook Brand Perception Monitor’ , May 2012