TREND.Facts: Nov 15

TRENDAFRiCA November 15, 2012

There are currently 70 million daily users of the Runet social network in Russia, making it the largest online community in Europe. The country’s leading social network odnoklssnik.ru (an online meeting place for classmates and old friends), currently has more than 35 million users compared to only 3 million Russians who use Facebook. Social networks in emerging markets, like Russia’s Runet and MXit in South Africa, provide unique applications that give them massive regional advantage over standardised global platforms such as Facebook.

Source: Ruth Golembo, managing director, Lange 360, who attended the Worldcom EMEA conference, Moscow, Russia

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