TREND.Facts: Nov 12

TRENDAFRiCA November 12, 2012

Marketers must deepen their understanding of consumers’ IT use and habits (their use of tablets, smartphones, social media, and so on), cloud computing and apps, in order to market their products and services effectively in an ever evolving world. Already 86% of companies are using multiple clouds, while it’s expected that by 2013, 21 billion apps will be downloaded as opposed to 5 billion apps in 2010. Source: Andisa Ntsubane, marketing and communications director, Microsoft South Africa

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