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TREND.Facts: Nov 2

TRENDAFRiCA November 2, 2012

In South Africa the written media continues to have a large share of the South African audience. According to the July 2011-June 2012 All Media Products Study (AMPS) by the South African Advertising Research Foundation (SAARF), 50% of South African’s adult population (over the age of 16) read newspapers, 30.9% read daily papers and 32.8% read weekly papers.

Source: Print and Digital Media South Africa (PDMSA), October 2012

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