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Monthly Archives: November 2012

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TREND.Facts: Nov 30

TRENDAFRiCA November 30, 2012
Social media advertising revenues are expected to double by 2016 in the United States, becoming a $9.2 billion business. This is based on projections of a 19.2% annual growth rate for the next four years for social media ads, by researchers BIA/Kelsey. Facebook’s ‘Sponsored Stories’ and Twitter’s Promoted Tweets are expected to lead growth.
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The evolution of TV viewing

TRENDAFRiCA November 28, 2012
A global research study by Discovery Networks television revealed that new technologies and viewing habits compliment traditional television viewing and add to the experience. Content plays a key role, while the devices are the means of consumption. In an interview with TREND., Kasia Kieli, president and managing director at Discovery Networks CEEMEA, said the channel’s ‘The Rise of the TV Everywhere Audience’ research report in conjunction with The Future Foundation, studied how television was adapting, evolving and growing to accommodate new viewing behaviours in this “increasingly connected, time-precious, fragmented world”.
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TREND.Facts: Nov 28

TRENDAFRiCA November 28, 2012
Total spending on ads may grow globally by 4.9% to $530 billion, down from the 6% increase estimated earlier this year, according to Bloomberg Industries. Total ad growth is weaker on concerns about Europe, the US budget and lack of major media events in 2013. Digital and emerging markets will drive growth. The European crisis has led to caution in developed markets and agencies have reported drastic budget cuts in the third quarter of 2012.
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TREND.Facts: Nov 27

TRENDAFRiCA November 27, 2012
By the end of 2020, globally, there will be more businesses started up by women and a major increase of women in professional positions. Business leaders need to start preparing the workplace for this. They need to factor women into their succession planning and ensure that they are enticed through incentive schemes that suit their needs. Culture also needs to be adjusted. Businesses need to shift away from simply focusing on numbers, to bringing in a people measurement in the form of employees scorecards.
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TREND.Facts: Nov 26

TRENDAFRiCA November 26, 2012

Up to 80% of international tourists are in search of urban tourism – exploring the richness of local cultures and experiencing a country from the vantage point of cities, United World Tourism Organisation research indicates. In a world where cities, rather than countries, are the true players in a competitive, global economy, culture is extensively being recognised as a facilitator of economic and urban progress. As such, cities have become the brand leaders for countries.

Source: Mariette du Toit-Helmbold, Cape Town Tourism CEO

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TREND.Facts: Nov 23

TRENDAFRiCA November 23, 2012

Multi-screen living across technology platforms is becoming increasingly commonplace, whilst there is a growing appetite for off-schedule viewing via catch-up TV services and rising demand for short-form content that allows viewers to ‘snack’ between bigger TV ‘meals’. In South Africa 74% of the 5000 global Discovery viewer sample own smartphones, compared to 31% that own a tablet PC. Of these, only 15% have watched live TV in the last six months and 17% watched or downloaded TV on demand.

Source: Discovery Networks, ‘The Rise of the TV Everywhere Audience’, November 2012

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TREND.Facts: Nov 22

TRENDAFRiCA November 22, 2012

Brand advocates online do not limit their recommendations to consumer products, but can be equally vocal about business related products. 31% of social influencers will stick to consumer related products, but 67% will recommend both consumer and business products and services. A brand advocate will recommend products or services because of good experiences that they have encountered. They have a strong desire to assist and help others, not because they get freebies.

Source: dotJWT ‘The Facebook Brand Perception Monitor’ , May 2012

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ABC to print highs and lows

TRENDAFRiCA November 22, 2012
The Audit Bureau of Circulation (ABC) released its quarterly report this week and Gordon Patterson, group MD of the Starcom MediaVest Group (SMG) and vice-chair of the ABC’s took a look at the numbers and the health of the print industry. Times remain tough and current GDP projections indicate that the print industry will achieve a 2.5% GDP growth albeit that CPI inflation is just over 6%. “There is no doubt that while some titles continue to grow, overall the general poor health of the economy and cost cutting measures by publishers will increasingly shape the print landscape,” Patterson said.
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