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From Google Glass to the growth marijuana industry; telepathic and wearable technology; and Africa’s rising consumer - 2014 is turning out to be one of those potentially defining years in communication, consumer behaviour, technology, and for our continent. TRENDAFRiCA.co.za has published its first digital magazine, the TRENDAFRiCA 2014 TRENDS Annual, featuring the key mega trends and cultural indicators for 2014, in association with JWT Intelligence New York/South Africa. The publication is made possible by the headline sponsorship from Vuma Reputation Management. Media partners include MarkLives.com and Living Your Brand. Read the magazine online, print it, or download...
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DAiLY TRENDS: 14 April

TREND. April 14, 2014
Brand-building in Nigeria: a South African marketers’ guide by Yellowwood brand consultancy | Urban farming: a growing trend in South Africa too | Future media models are all about reading, reports TRENDAFRiCA Publishing Editor, Louise Marsland, in her weekly trends column on Bizcommunity.com. Source: Bizcommunity.com.
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Seismic shifts in marketing

TREND. April 7, 2014
There is a seismic shift occurring in marketing understanding, that for some is shaking many long held beliefs to the core and for others is providing credibility towhat they’ve always believed to be true. Trendspotter and Draftfcb strategic director, Tim Allemann, looks at the other marketing revolution, other than digital!
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