From Google Glass to the growth marijuana industry; telepathic and wearable technology; and Africa’s rising consumer - 2014 is turning out to be one of those potentially defining years in communication, consumer behaviour, technology, and for our continent. TRENDAFRiCA.co.za has published its first digital magazine, the TRENDAFRiCA 2014 TRENDS Annual, featuring the key mega trends and cultural indicators for 2014, in association with JWT Intelligence New York/South Africa. The publication is made possible by the headline sponsorship from Vuma Reputation Management. Media partners include MarkLives.com and Living Your Brand. Read the magazine online, print it, or download...
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10 lessons for South African marketers

TRENDAFRiCA June 18, 2014
The last 20 years have been remarkable for South Africa. The consumer landscape is very different today, and yet the brand marketing environment has failed to keep up. Many brands are in search of growth across the continent when there are enormous opportunities for those that understand, respect and innovate for the unserviced market right here, in South Africa.
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